Axel Óskarsson
Founder & CEO

My name is Axel Óskarsson and I am Iceland!

I am Iceland offers exceptional tours unlike anything else. Adventure and comfort go hand in hand in our luxury and lifestyle tours, designed to cater to your specific needs and interests. We show you the very best of what Iceland has to offer, whether you want to take longer journeys with us or just a one day trip into nature from Reykjavík.

What do I do?

I am a Cordon Bleu trained chef and trained at the Icelandair hotel in Reykjavik. After my time at the Icelandair hotel, I started my own restaurant and catering service in Reykjavik with great success but nature kept pulling me away, so I sold the business to focus on my dream of creating amazing taylor made trips in Iceland. Over the next few years I worked for several tour operators, giving me a chance to get to know Iceland even better before setting up my own business and providing luxury tours in Iceland..

I am Iceland offers exceptional tours unlike anything else. Adventure and comfort go hand in hand in our luxury and lifestyle tours, designed to cater to your specific needs and interests. We show you the very best of what Iceland has to offer, whether you want to take longer journeys with us or just a one day trip into nature from Reykjavík.

The Team

I am Iceland works with an extensive consortium of guides, chefs, drivers, photographers, filmmakers, and others, depending on what you need to make your trip with us unforgettable.

Our partners all have years of experience, giving you a chance to get to know Iceland in a unique way and experience nature in a way you won’t be able to anywhere else.